4+ day, 6+ hour ago   (466+ words) Lite n’ Easy is giving its healthy living credentials a lighter touch, enlisting comedian and content creator Christian Hull for a new Spring campaign via Ogilvy. The Australian meal delivery brand is looking to shake up the traditionally serious health…...

5+ day, 6+ hour ago   (1188+ words) Andrew ‘Cambo’ Cambridge has been in the hot seat Initiative for a little more than two months. In his first interview since taking the role, he tells B&T that his initial reaction to be approached for the job was…...

5+ day, 8+ hour ago   (450+ words) Australian shoppers have never been easier to win with a discount, or harder to keep once it ends, with new research finding over nine in 10 have already switched brands for a better offer and nearly four in five have visited…...

6+ day, 6+ hour ago   (256+ words) Omnicom Media New Zealand has promoted Angela Spain to the newly-elevated role of chief content officer. Spain has played a key role in the evolution of Omnicom Media New Zealand’s content capabilities, helping drive the integration of content, communications, media…...

6+ day, 8+ hour ago   (359+ words) Coffee Meets Bagel (CMB), the dating app for serious, intentional daters, has officially launched in Australia with ‘Let’s Get Serious’, its debut campaign created by full service B Corp agency Paper Moose. The integrated campaign uses witty, tongue-in-cheek wordplay on…...

1+ week, 9+ hour ago   (628+ words) A new campaign for MLC via creative agency Princess and Mark Molloy has launched, looking at a team of daring Aussies finding their way to the perfect retirement. At the heart of the campaign is The Heist, a cinematic comedy…...

1+ week, 6+ day ago   (205+ words) Richard Shaw has been promoted to chief creative officer of Howatson+Company. Richard joined Howatson+Company in 2022, as executive creative director. He was the promoted to most deputy chief creative officer in 2024, where he has been foundational in new business…...

2+ week, 6+ day ago   (275+ words) Creative production company Heckler has appointed Jonathan Gerard as managing director of its Singapore studio. Gerard previously spent five years at VaynerMedia, most recently as senior vice president, regional head of delivery APAC. In this role, he oversaw the agency’s…...

2+ week, 6+ day ago   (240+ words) bandt.com.au GoTransit Media Group has strengthened its independent agency offering with the appointment of Tim Rossi as independent sales director of Melbourne. The appointment gives GoTransit dedicated, on-the-ground representation for independent agencies in Melbourne, enabling the business to…...

2+ week, 6+ day ago   (298+ words) Australian content company for women, Are Media, has appointed Nicole Waudby as general manager of Homes & Lifestyle. Reporting to director of content and growth Jocelin Abbey, Waudby will lead the strategic content direction and commercial performance of Are Media’s Homes…...