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Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join
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F5 Shanghai’s Jimyi Xu: AI content is flooding the market, what remains irreplaceable? – Campaign Brief Asia
5+ hour, 29+ min ago (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...
Former UltraSuperNew duo Sarah Emmanuel-Cheong and Edric Cheong launch Chop Shop
1+ week, 5+ day ago (196+ words) Rather than a single-service agency, the pair have assembled a collective of specialists who move fluidly across disciplines depending on what a brand’s problem actually needs. Since soft launching in January 2026, Chop Shop has already built a strong client portfolio…...
The One Club and Google Partner For Global AI Creative Challenge – $50,000 in prize money for competitors in 16 global cities including Sydney
1+ week, 5+ day ago (263+ words) After initial competitions in May during The One Club’s Creative Week 2026 and at Google Creative House at Cannes in June, the AI Creative Challenge goes global with the ultimate face-off between the world’s top AI creators. Participants from each city…...
iQOO Z11 cuts through workplace ‘blah blah blah’ in new Dentsu Creative Webchutney film
3+ week, 1+ day ago (371+ words) The film follows a young intern walking into an international meeting on his first day. Accents, languages and workplace jargon quickly become a blur, leaving him struggling to keep pace with the conversation. Bringing the familiar first-day experience to life…...
Valerie Madon joins Fabulate to lead creative strategy across three key Asian markets
3+ week, 4+ day ago (223+ words) Based in Singapore, Madon will lead creative strategy across the three markets, working with brands, agencies and platform partners on creator-led marketing strategies spanning creativity, technology, AI and creator intelligence. Previously, as Chief Creative Officer Asia at VMLY&R, Madon’s…...
F5 Shanghai and China Mobile explore the power of connection in fully AI-generated Qixi film
3+ week, 4+ day ago (346+ words) Qixi symbolizes reunion, telling the ancient myth of two lovers separated by the Milky Way and reuniting only once a year. In modern life, distance is no longer cosmic. Many relationships drift apart simply due to missed calls, unstable signals,…...
AiCandy joins m25 network with aim to accelerate AI filmmaking across APAC
3+ week, 6+ day ago (596+ words) The partnership marks an exciting new chapter for both companies, bringing AiCandy’s pioneering approach to AI filmmaking into m25’s growing network across Asia Pacific and The Middle East. Founded in Sydney by internationally awarded creative and production duo Marcus Tesoriero…...