3+ hour, 52+ min ago   (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...

3+ hour, 24+ min ago   (152+ words) The films were produced in partnership with the same director Dario Fau behind the global films, bringing visual and creative continuity to the regional extension. In the Philippines, actress Kaori Oinuma leads the campaign as the brand’s protagonist. At the…...

7+ hour, 6+ min ago   (491+ words) Campaign Brief Asia In one film, a husband is getting ready and styling his hair when he hears his wife say “Aha!” from across the room. Flattered, he adjusts his hair again. When he hears another “Aha!”, he walks over,…...

5+ day, 2+ hour ago   (159+ words) Titled “Anywhere With Bolt,” the campaign transforms relatable Thai travel experiences into humorous stories, capturing the unpredictable situations that can make getting from one place to another anything but straightforward. For people without their own vehicle, everyday journeys can bring…...

6+ day, 6+ hour ago   (353+ words) Tara McKenty, Chief Creative Officer, AKQA AU/NZ, said: “LIA is the first festival to invest in creative talent. 130 young creatives in a room together, staying together, seeing some of the best creative minds speaking. It’s almost like a mini…...

6+ day, 23+ hour ago   (628+ words) Campaign Brief Asia Mayuresh Dubhashi has returned to Publicis Groupe as Saatchi & Saatchi India’s new Chief Creative Officer, based in the agency’s Mumbai office. Dubhashi will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India. In…...

1+ week, 1+ hour ago   (373+ words) Created for a film without big stars or a big marketing budget, Some Nights I Feel Like Doing a Grindr Movie Tour also picked up Gold for Most Creative Marketing Stunt, Silver for Most Creative Influencer & Endorsement Marketing and Bronze…...

1+ week, 3+ day ago   (217+ words) As C.H.I.K.A., Kris takes on the very important task of helping promote Netflix’s incoming local titles. But she doesn’t do it alone. Alongside her trusty editor, Earljohn, Kris dives into the trailers and gives them her own unmistakable treatment, “Krissifying” everything…...

1+ week, 4+ day ago   (124+ words) Campaign Brief Asia KFC Myanmar is challenging a familiar convention around one of the country’s most beloved traditional dishes, Lahpet Htamin (Burmese Tea Leaf Rice), with its new platform, with KFC, ‘No Other Crunch is Needed’. Traditionally served with crunchy…...