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Campaign Brief Asia

Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join

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News

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campaignbriefasia.com > 09/14/2026 > f5-shanghais-jimyi-xu-ai-content-is-flooding-the-market-what-remains-irreplaceable

F5 Shanghai’s Jimyi Xu: AI content is flooding the market, what remains irreplaceable? – Campaign Brief Asia

3+ hour, 52+ min ago   (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...

Campaign Brief Asia
campaignbriefasia.com > 09/11/2026 > kfc-arabia-and-tbwaraad-bring-baloot-culture-to-the-table-with-new-brand-experience

KFC Arabia and TBWA\RAAD bring Baloot culture to the table with new brand experience

3+ day, 6+ hour ago   (317+ words) KFC Arabia, operated by Americana Restaurants in Saudi Arabia, and TBWA\RAAD saw an opportunity to bring a new player to the table. In partnership with ZAT Baloot, the leading platform for Baloot players in the Kingdom, they turned that…...

Campaign Brief Asia
campaignbriefasia.com > 09/08/2026 > gigil-philippines-publicis-thailand-bbdo-guerrero-philippines-lepub-singapore-and-dentsu-inc-tokyo-win-gold-at-2026-gerety-awards

GIGIL Philippines, Publicis Thailand, BBDO Guerrero Philippines, LePub Singapore and Dentsu Inc. Tokyo win Gold at 2026 Gerety Awards

5+ day, 22+ hour ago   (322+ words) The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The KitKat Heist that wins twice. VML UK’s ‘The KitKat Heist‘ for KitKat won two Grand Prix this…...

Campaign Brief Asia
campaignbriefasia.com > 09/08/2026 > bestads-best-of-the-week-reviewed-by-renata-leao-executive-creative-director-droga5-sao-paulo

Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo

6+ day, 3+ hour ago   (131+ words) This week’s guest judge is Renata Leão, Executive Creative Director, Droga5, São Paulo. Previously ECD at DAVID SP for three years, she helped take the office to Top 3 most awarded Brazilian agency at Cannes in her 1st year, and most awarded in…...

Campaign Brief Asia
campaignbriefasia.com > 09/08/2026 > cimb-launches-moving-you-forward-with-new-regional-brand-film-from-chariot-agency

CIMB launches ‘Moving You Forward’ with new regional brand film from Chariot Agency

6+ day, 6+ hour ago   (273+ words) Rather than dwelling on the struggles, the film celebrates what happens when people remain committed to pursuing their ambitions. The concept of ‘red means go’ revels in the courage, drive, and sheer joy, with CIMB represented as a resolute group…...

Campaign Brief Asia
campaignbriefasia.com > 09/07/2026 > mayuresh-dubhashi-joins-saatchi-saatchi-india-as-new-chief-creative-officer

Mayuresh Dubhashi joins Saatchi & Saatchi India as new Chief Creative Officer

6+ day, 23+ hour ago   (628+ words) Campaign Brief Asia Mayuresh Dubhashi has returned to Publicis Groupe as Saatchi & Saatchi India’s new Chief Creative Officer, based in the agency’s Mumbai office. Dubhashi will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India. In…...

Campaign Brief Asia
campaignbriefasia.com > 09/07/2026 > lennon-group-lunchbox-win-top-prize-at-kidlat-awards-for-groundbreaking-grindr-movie-tour

Lennon Group + Lunchbox win top prize at Kidlat Awards for Groundbreaking Grindr Movie Tour

1+ week, 1+ hour ago   (373+ words) Created for a film without big stars or a big marketing budget, Some Nights I Feel Like Doing a Grindr Movie Tour also picked up Gold for Most Creative Marketing Stunt, Silver for Most Creative Influencer & Endorsement Marketing and Bronze…...

Campaign Brief Asia
campaignbriefasia.com > 09/07/2026 > zurich-malaysia-tells-a-lifetime-in-reverse-in-new-campaign-from-the-shout-group

Zurich Malaysia tells a lifetime in reverse in new campaign from THE SHOUT GROUP

1+ week, 3+ hour ago   (462+ words) The campaign evolves Zurich Malaysia’s existing brand purpose, Care For What Matters, into a timely promise: while no one can predict what life will bring next, Malaysians can face change with greater confidence when they are prepared for it. Under…...

Campaign Brief Asia
campaignbriefasia.com > 09/03/2026 > coca-cola-thailand-and-ogilvy-remind-hardworking-thais-that-the-world-can-wait

Coca-Cola Thailand and Ogilvy remind hardworking Thais that the world can wait

1+ week, 3+ day ago   (199+ words) Campaign Brief Asia Coca-Cola Thailand has reminded people to put work aside and come back to the table with two new films for its global ‘The World Will Wait’ campaign. Created by Ogilvy Singapore and Ogilvy Thailand, and directed by…...

Campaign Brief Asia
campaignbriefasia.com > 09/02/2026 > former-ultrasupernew-duo-sarah-emmanuel-cheong-and-edric-cheong-launch-chop-shop

Former UltraSuperNew duo Sarah Emmanuel-Cheong and Edric Cheong launch Chop Shop

1+ week, 5+ day ago   (196+ words) Rather than a single-service agency, the pair have assembled a collective of specialists who move fluidly across disciplines depending on what a brand’s problem actually needs. Since soft launching in January 2026, Chop Shop has already built a strong client portfolio…...