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Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join
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News
Corsa and Lup Jakarta put Indonesia’s proud legacy in the driver’s seat via new film
5+ day, 4+ hour ago (186+ words) Campaign Brief Asia Legacy isn’t just something written down, it’s something Indonesians live every day on the road. Gotong royong (spirit of togetherness and solidarity) shows up in real time: a rider helping push a stranger’s broken motorbike, riders making…...
KFC Myanmar launches film challenging Lahpet Htamin tradition with Popcorn Chicken
1+ week, 4+ day ago (124+ words) Campaign Brief Asia KFC Myanmar is challenging a familiar convention around one of the country’s most beloved traditional dishes, Lahpet Htamin (Burmese Tea Leaf Rice), with its new platform, with KFC, ‘No Other Crunch is Needed’. Traditionally served with crunchy…...
MullenLowe Lintas Indonesia brings Indonesia’s matcha trend to life for Indomilk and MaxSwich
1+ week, 6+ day ago (583+ words) So when MullenLowe Lintas Indonesia worked on two new matcha product launches, the challenge was not simply to make matcha interesting. It was to understand what matcha meant to two very different audiences, and turn that into two different creative…...
MAD STARS 2026 returns to Busan this week with ‘AMPLIFY’ theme and three-day festival
2+ week, 6+ day ago (367+ words) Beyond the awards themselves, MAD STARS 2026 weaves together official ceremonies, an extensive Business Market & Exhibition, insightful conferences and workshops, dynamic networking programs, and live competitions into a single three-day festival. Across approximately 40 sessions, this year’s conference will explore how brands…...
Good Times: MadStars kicks off in Busan with judging, jury dinner and plenty of festival fun
2+ week, 6+ day ago (224+ words) Campaign Brief Asia Day one at the annual MadStars Festival in Busan, South Korea, saw over 40 international judges come together to tackle the serious business of deciding this year’s winning work – followed by an evening of Korean food and festival…...
SJPP and THE SHOUT GROUP turn ‘kepoh’ into a celebration of Malaysian support – Campaign Brief Asia
3+ week, 4+ day ago (166+ words) Malaysians are proudly known for being ‘kepoh’ (colloquial term for nosy). They ask how the business is doing, whether there are enough customers, or why things are done a certain way. Behind that curiosity is often genuine care, because the…...
Tag expands Gate into Japan and APAC, taps Nigel Kenneally to lead regional operations – Campaign Brief Asia
3+ week, 6+ day ago (423+ words) As part of the expansion, respected production leader Nigel Kenneally has been appointed Production Lead, Gate – JAPAC, based in Bangkok. Kenneally brings more than 30 years of experience spanning agencies, production companies and global brands, with a proven track record of…...