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Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join
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Tony& and Co-Op Play team up to turn interoperability into a playable game – Campaign Brief Asia
6+ hour, 28+ min ago (192+ words) Launching not just as a short video, but as an actual web-based game (challengers welcome!) the project takes audiences through an evolving game world that demonstrates how Co-Op Play’s different creative gaming capabilities connect to form one ecosystem. The experience…...
Moozi and Dentsu Redder turn milk discovery into an immersive Minecraft experience
3+ week, 5+ day ago (171+ words) Campaign Brief Asia Moozi and Dentsu Redder Vietnam are aiming to redefine engagement with Gen Alpha through the relaunch of its children’s milk range via Mooziland, Vietnam’s first branded Minecraft universe, transforming brand discovery into an immersive, playable experience. As…...