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Glossy

glossy.co @glossyco
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Glossy provides an inside look into how brands and retailers approach new trends, technologies, channels, consumer habits and more.

  • 37articles · 30d
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  • Aug 18, 2026earliest in window
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Glossy
glossy.co > beauty > dedcool-is-betting-on-a-1-million-nyfw-pop-up-ooh-blitz-to-break-through-the-crowded-fragrance-landscape-with-new-launch

Dedcool is betting on a $1 million NYFW pop-up, OOH blitz to break through the crowded fragrance landscape with new launch

9+ hour, 28+ min ago   (345+ words) What does it take to successfully launch a new SKU into the heavily saturated fragrance market? To launch its newest scent on Monday, September 14, Dedcool is betting on a New York City OOH campaign that includes a $1 million pop-up on…...