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Ppc Land

  • 320articles · 30d
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  • Aug 15, 2026earliest in window
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News


ppc.land > microsoft-gates-its-new-conversions-api-behind-per-account-pilot-approval

Microsoft gates its new Conversions API behind per-account pilot approval

3+ day, 11+ hour ago   (704+ words) Server path mirrors the UET event model, but advertisers cannot self-activate. Documentation is public while access stays limited to enrolled customer accounts. This is not framed as a replacement for the browser tag. Microsoft recommends using CAPI with UET whenever…...


ppc.land > searches-with-words-used-by-under-50-people-wont-reach-google-rivals

Searches with words used by under 50 people won't reach Google rivals

3+ day, 21+ hour ago   (729+ words) Rival engines and AI chatbots only get records where 1,000 signed-in users share region, device and language. First data deliveries could come in early 2027. Rival search engines and AI chatbots seeking access to Google's European search logs will receive a heavily…...


ppc.land > unboxing

Explaining unboxing

4+ day, 3+ hour ago   (372+ words) Unboxing: filmed opening of a newly bought or gifted product, shared as review, affiliate or ad content. How the format works, who pays and which rules apply. Most unboxings follow a fixed sequence. The sealed package appears first, establishing that…...


ppc.land > microsoft-says-ai-max-testers-gained-8-more-conversions

Microsoft says AI Max testers gained 8% more conversions

4+ day, 18+ hour ago   (837+ words) Brand lists cap at 20 per campaign with 100 brands each, and API Max CPC survives to January 12, 2027. Which bid ceilings remain for holiday search buyers? Microsoft Advertising today published its monthly product newsletter, attaching a stated conversion uplift figure to the…...


ppc.land > amazon-opens-b2b-deals-to-11-million-business-accounts-in-10-markets

Amazon opens B2B deals to 11 million business accounts in 10 markets

6+ day, 8+ hour ago   (1024+ words) Sellers need an existing Business Price on each SKU and a 10% minimum discount, rising to 15% at Black Friday. Free event promotion expires December 31, 2026. Amazon opened a business-only discount type to third-party sellers on August 31, 2026, priced against Business Price rather than…...


ppc.land > amazon-replaces-one-at-a-time-compliance-filing-with-bulk-trf-tool

Amazon replaces one-at-a-time compliance filing with bulk TRF tool

1+ week, 1+ day ago   (269+ words) Bulk submission replaces per-ASIN filing for testing categories, easing compliance response time. Recovery speed now separates a delay from listing suppression. Amazon enabled sellers on July 24, 2026 to submit test request forms in bulk across multiple stores, replacing a process that…...


ppc.land > pinterest-teens-re-pin-64-more-avoid-posting-selfies-data-shows

Pinterest teens re-pin 64% more, avoid posting selfies, data shows

1+ week, 1+ day ago   (324+ words) Teen accounts stay comment-free by default, according to research Pinterest published September 1. The finding could reshape how brands reach young shoppers. Pinterest published internal research on September 1, 2026 showing that teenagers use the platform in ways that diverge sharply from how…...


ppc.land > upfront

Explaining upfront

1+ week, 1+ day ago   (414+ words) Upfront describes the advance-selling market where TV networks and streaming platforms trade rate certainty for advertiser spending commitments before a season airs. The upfront sits opposite the scatter market, where remaining inventory sells closer to or during the broadcast year…...


ppc.land > data-broker

Explaining data broker

1+ week, 4+ day ago   (694+ words) A data broker sells personal data about people it never deals with directly. How its segments reach a bid request, what they cost, and which laws now bite. The label is contested by most of the companies it fits. Firms…...


ppc.land > open-rate

Explaining open rate

2+ week, 16+ hour ago   (974+ words) Open rate is the share of delivered emails logged as opened. How the tracking pixel works, what Apple broke in 2021, and why France now demands consent for it. Open rate is the percentage of delivered emails that a sending platform…...