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News
Gaming has 600 million players, but brands still cannot tell who saw the ad
8+ hour, 2+ min ago (1377+ words) New Delhi: India’s gaming industry has an unusual problem. It can count its audience in hundreds of millions, but a brand spending inside a game may still not know how many people actually saw its advertisement. It may know that…...
BGMI brings together Naruto, Spider-Man and Ferrari in 5th anniversary update
5+ day, 1+ hour ago (322+ words) New Delhi: KRAFTON India has rolled out the BGMI 5th Anniversary Edition 4.5 update, introducing collaborations with Naruto, Marvel's Spider-Man: Brand New Day, and Ferrari in a single season. The update also adds new user-generated experiences in WOW Mode, India-themed Card Collections,…...
Aaj Tak launches Vertical TV for live news, brings full-screen mobile format to broadcast
2+ week, 1+ day ago (599+ words) New Delhi: Aaj Tak on Monday announced the launch of Aaj Tak Vertical TV, a live-news viewing format designed for full-screen mobile consumption, positioning it as India’s first AI-powered, real-time adaptive vertical television experience at scale. The launch marks a…...
Sony Pictures invests $100 million in Cosm to expand immersive entertainment push
3+ week, 5+ day ago (277+ words) New Delhi: Sony Pictures Entertainment invested $100 million in immersive technology company Cosm, marking the Hollywood studio's latest move to expand beyond traditional film and television experiences. The investment gives Sony Pictures a minority stake in the Los Angeles-based company and…...
Roblox rolls out age-based Kids and Select accounts globally, including India
1+ mon, 4+ day ago (363+ words) Roblox has announced the global rollout of its new Roblox Kids and Roblox Select account experiences, including in India, introducing age-based settings and safeguards for users under the age of 16. The launch follows an initial rollout in Australia, Indonesia, the…...
Sony resolves dispute, restores channels on GTPL, DEN and Hathway
1+ mon, 5+ day ago (250+ words) New Delhi: Sony Pictures Networks India (SPNI) is learnt to have resolved its dispute with GTPL Hathway, DEN Networks and Hathway Cable & Datacom, paving the way for its channels to return across the cable networks within a week of being…...
Online Gaming Rules, 2026 come into force, industry sees shift towards structured regulation
2+ mon, 2+ week ago (405+ words) New Delhi: The Promotion and Regulation of Online Gaming Rules, 2026 came into effect on May 1, bringing into force a formal regulatory framework for India’s online gaming sector. The Rules operationalise provisions under the Promotion and Regulation of Online Gaming Act,…...
Inside the thinking behind why BGMI wants gamers to save their hands
2+ mon, 2+ week ago (516+ words) New Delhi: Hands are part of almost every everyday action, but Battlegrounds Mobile India’s (BGMI) latest campaign turns that simple truth into something bizarre and hard to ignore. Instead of showcasing high-octane gameplay, it builds on a simple insight, imagining…...
KL Rahul joins Crocs as brand ambassador with 'Play Hard, Rest Easy’ campaign
4+ mon, 3+ day ago (200+ words) New Delhi: Crocs™ has announced Indian cricketer KL Rahul as a brand ambassador, coinciding with the launch of its ‘Play Hard, Rest Easy’ campaign. The campaign centres on the brand’s Classic Clog, depicting the moments that surround sport, from travel…...
Govt draft rules make online money gaming violations non-bailable
9+ mon, 2+ week ago (257+ words) New Delhi: The government has proposed tough enforcement under the Promotion and Regulation of Online Gaming Act 2025. Violations related to online money gaming would be treated as cognizable and non-bailable, and company personnel who facilitate a breach could be held…...