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News
MoMA PS1 celebrates 50 years with new brand platform
2+ hour, 2+ min ago (515+ words) New York-based agency Porto Rocha has created a vibrant reminder of the museum’s cultural legacy that it hopes will attract new audiences New York’s MoMA PS1 is marking its 50th anniversary with a new brand platform and campaign by agency Porto Rocha,…...
How Light Brick Studio took Lego digital play back to basics
1+ week, 6+ day ago (176+ words) By subverting traditional video game tropes, the Copenhagen-based studio continues to prove that the global toy giant’s most valuable digital asset can be itself For two and a half decades, the Lego Group’s presence in video games has been largely…...
There’s a big, ideas-shaped hole in kids’ games
2+ week, 5+ day ago (674+ words) Children are being shortchanged with games that forego fun, weirdness, humour or any sense of creativity in favour of dopamine-hacking, micropayment-extracting platforms, says writer Emma Tucker When I was ten my grandparents bought me an N64, and I spent the next…...
How creativity is shaping modern indie video games
1+ mon, 1+ week ago (262+ words) As the mainstream chases safe bets and legacy franchises, we speak to four independent developers who are doing things differently With record-breaking sales figures outstripping global film and music combined, it’s tempting to think of video games as a bullet-proof,…...
Kepler Interactive on gaming as a cultural force
4+ week, 5+ hour ago (248+ words) As gaming, fashion, design and art continue to overlap, CR speaks to Kepler Interactive about the cultural influence of games and how the company is making space for new creative conversations through its print magazine, Reset For years, the creative…...
How Kurppa Hosk went deep in its marketing for Marathon
4+ mon, 2+ week ago (454+ words) The marketing campaign for Bungie’s much anticipated video game Marathon began long before its release last week, with creative agency Kurppa Hosk linking in-game experiences with real-world interactions to maximum effect Launching a new video game is a complex exercise,…...
After 15 years, skate. is back – and everyone’s invited to drop in
10+ mon, 1+ week ago (481+ words) A new campaign by Uncommon reimagines the EA Games franchise as a skater’s paradise, complete with hotdog vendors, nuns and digital trickery galore All the world’s a stage – or rather, a skate park. That’s the concept of Drop In, a…...
How brands can reach audiences on Twitch
11+ mon, 4+ week ago (243+ words) Partnering with creators offers huge opportunities for brands on the livestreaming platform, though they do best when they relinquish some control Community is one of the ad industry’s favourite words at the moment, though it can be challenging for brands…...