News
Why UNIQLO's Pokémon tees are more than just cute collectibles
5+ day, 8+ hour ago (554+ words) Japanese apparel retailer UNIQLO is tapping into nostalgia as it celebrates three decades of Pok'mon with a limited-edition UT T-shirt collection inspired by the franchise's earliest game artwork. The collection, which launches in Singapore on 16 March, features designs drawn from…...
Mandai becomes Asia's first real-life Minecraft adventure
6+ day, 3+ hour ago (392+ words) Mandai Wildlife Reserve will host the Asia debut of "Minecraft experience: Villager rescue" at Green Canvas from 24 April to 13 September 2026. The immersive attraction, which previously ran in Dallas, London and Toronto, invites visitors to step into eight interactive Minecraft-themed rooms…...
OH!SOME blends pop culture and eSports fandom through premium collectible cards
1+ mon, 1+ week ago (191+ words) Lifestyle retailer OH!SOME has kicked off 2026 with the launch of two globally recognised collectible card sets, leaning into nostalgia and eSports culture as part of its broader strategy to create emotionally driven, experience-led retail. Don't miss:MLBB redraws global…...
Coach brings luxury into The Sims 4 for free in latest collab
1+ mon, 4+ week ago (248+ words) Luxury fashion brand Coach is stepping into the virtual world, partnering with The Sims 4 to launch "The Coach collection". A new gallery household, 'The Carriage House', also debuts alongside the collection. In a video seen by MARKETING-INTERACTIVE, three friends are…...
Who’s that Pokémon? Singapore fans put to the test in OOH campaign
4+ mon, 2+ week ago (263+ words) Last weekend, Pok'mon fans across Singapore gathered in full force to celebrate the launch of Pok'mon Legends: Z-A, one of the most highly anticipated titles in the franchise's history. To mark the occasion, Pok'mon Singapore rolled out a nationwide campaign…...
Jollibee turns gamers into its next power users with Gamejoy
9+ mon, 3+ week ago (419+ words) Jollibee has never shied away from being more than a fast-food chain. It's a national symbol, a cultural touchstone, and now " with the launch of its new Gamejoy campaign " a player in the gaming economy. At first glance, it may…...
UNO celebrates '50 years of being wild' with new tagline, unveils special editions
7+ mon, 4+ week ago (315+ words) Mattel has unveiled 50th anniversary editions of its UNO game, celebrating the occasion with a new logo and tagline "Fifty Years of Being Wild". The anniversary editions include a 70s Iconic ... Mattel has unveiled 50th anniversary editions of its UNO game, celebrating the…...
Coca-Cola enters a galaxy far away with Star Wars-themed AR campaign and collectible cans
8+ mon, 19+ min ago (450+ words) Coca-Cola and Disney have teamed up to launch a global campaign, "Coca-Cola x Star Wars: Refresh your galaxy, celebrating connection and fandom through limited-edition packaging and augmented reality (AR) experiences. The campaign kicks off with creative content set in a…...
essence levels up its glam game with new Roblox experience
8+ mon, 11+ hour ago (280+ words) essence is doubling down on immersive gaming to connect with Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new summer island, its first monetised emote, and…...
Max brings the apocalypse region-wide to mark return of 'The Last of Us"
10+ mon, 1+ day ago (474+ words) To mark the highly anticipated second season of the Emmy-winning HBO Original series The Last of Us, streaming giant Max launched a multi-market, hyper-local campaign across Southeast Asia and Taiwan " transforming everyday spaces into immersive post-apocalyptic experiences for fans. To…...