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News
Mattel Game Studios is ready to extend physical play to a virtual world
1+ hour, 44+ min ago (369+ words) Mattel’s new organization will develop, publish and operate digital games inspired by the company’s brands. Mattel wants to further extend physical play into the virtual world. Through Mattel Game Studios, the company is bringing together around 300 artists, designers, engineers, live…...
Memory shortage looms over Best Buy’s prospects
5+ mon, 2+ week ago (342+ words) Data centers are hoarding computing memory, which is poised to push up prices on consumer electronics at a time of already soft demand. The tepid results from Best Buy’s holiday quarter were a pleasant surprise, as many analysts feared worse....
E.l.f. Beauty launches virtual makeup experience on Roblox
7+ mon, 1+ week ago (388+ words) The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their aesthetic. E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The…...
Mattel to bring more toy franchises to Roblox
9+ mon, 4+ week ago (335+ words) The toy company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, Barbie and Uno, as it continues its focus on IP. A partnership with Roblox is part of Mattel’s broader…...
Best Buy doubles assortment with marketplace launch
11+ mon, 4+ week ago (370+ words) The retailer is adding and expanding categories via third-party sellers, from seasonal decor to musical instruments, and will allow shoppers to return purchases in store. Best Buy is eyeing growth beyond its traditional electronics offerings. “Our customers have always looked…...