News
Fan-Driven Play: How Fandom is Shaping the Toy Industry in 2026
1+ hour, 49+ min ago (369+ words) Posted by Rebecca Ash | Feb 26, 2026 | Articles & Interviews | Fandom continues to be a central force driving how consumers discover, evaluate, and purchase toys and games. At Toy Fair in New York last month, the U.S. Toy Association announced it has identified "Fan-Driven…...
Mattel’s UNO is Coming to Fortnite and Roblox
4+ hour, 16+ min ago (161+ words) Mattel's UNO is Coming to Fortnite and Roblox'Total Licensing Mattel's UNO is Coming to Fortnite and Roblox Posted by Rebecca Ash | Feb 26, 2026 | News | Mattel Digital Studios has announced its first-ever UNO experiences on Fortnite and Roblox, inspired by the world's…...
Bad Egg Co. Expands into VR Gaming Through Collaboration with Meta Quest Title Table Troopers
4+ hour, 46+ min ago (370+ words) Posted by Rebecca Ash | Feb 26, 2026 | Top news story | Bad Egg Co., the digital-first entertainment franchise developed by Toikido, has announced it has expanded into virtual reality through a collaboration with Table Troopers, the Meta Quest-supported Mixed Reality strategy game developed…...
Pokémon Unveils Yearlong ‘What’s Your Favourite?’ Campaign Commemorating 30 Years of the Iconic Franchise
2+ week, 3+ day ago (122+ words) Pok'mon Unveils Yearlong "What's Your Favourite?' Campaign Commemorating 30 Years of the Iconic Franchise'Total Licensing Pok'mon Unveils Yearlong "What's Your Favourite?' Campaign Commemorating 30 Years of the Iconic Franchise Posted by Rebecca Ash | Feb 9, 2026 | News | The Pok'mon Company International has announced a…...
Pixel Games Teams with Atari for PONG
4+ week, 18+ hour ago (248+ words) Posted by Rebecca Ash | Jan 28, 2026 | News | Pixel Games has announced it has partnered with legendary video game company Atari to bring one of the most iconic arcade titles of all time'PONG'to Pixel Games" innovative interactive game floor. The licensing agreement…...
PhatMojo Signs Global Toy Rights to Steal a Brainrot
4+ week, 21+ hour ago (126+ words) Posted by Rebecca Ash | Jan 28, 2026 | News | With 55B+ visits and an all-time peak of 25.8M concurrent players (CCU), Steal a Brainrot has quickly grown into one of Roblox's most-played experiences. PhatMojo's upcoming toy line will bring Steal a Brainrot into the real…...
Minecraft-licensed Sticki Rolls to launch
1+ mon, 1+ week ago (267+ words) Minecraft-licensed Sticki Rolls to launch'Total Licensing Minecraft-licensed Sticki Rolls to launch Posted by Rebecca Ash | Jan 14, 2026 | News | Sky Castle, the award-winning toy company behind the popular Sticki Rolls" brand, has announced a landmark partnership with Minecraft to bring its imaginative…...
Madgic Strikes a deal for Football Fantastics
1+ mon, 1+ week ago (197+ words) Posted by Rebecca Ash | Jan 14, 2026 | News | Youth audiovisual content sales company Madgic'Distribution has announced it has picked up the TV sales rights to the CBeebies" hit series Football Fantastics (10 x 15"). Football Fantastics is packed with big personalities, toe-tapping songs, laugh-out-loud…...
KIDZ BOP Launches First UK Fashion Collection With Character.com
1+ mon, 2+ week ago (283+ words) Posted by Rebecca Ash | Jan 9, 2026 | Top news story | KIDZ BOP and Bulldog Licensing have announced the launch of KIDZ BOP's first UK fashion line, exclusively with Character.com, UK's biggest retailer of licensed kids' clothing. The kids collection will consist…...
Angry Birds Licensing Merges with SEGA's Global Operations
1+ mon, 2+ week ago (156+ words) Posted by Rebecca Ash | Jan 9, 2026 | News | The new arrangement introduces a consolidated, global strategy for both consumer products (CP) and location-based entertainment (LBE), and also allows for Rovio and SEGA to pursue direct licensing relationships worldwide, with a key focus…...